Last updated: 01/06/2026.
1. What Are Cookies?
Cookies are small text files that a website places on your device — computer, tablet or smartphone — when you visit it. They are widely used to make websites work correctly, to improve performance, and to provide information to the website's owners. Cookies can remain on your device for varying lengths of time, from the duration of a single browsing session to several years.
This website is operated by Easy Vehicle Breakdown Recoveries Ltd, registered in England and Wales (Company No. 11262598), with a registered address at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. We are the data controller for the purposes of this policy.
If you have any questions about how we use cookies, please contact us:
- Email: info@easyvehiclebreakdownrecoveries.co.uk
- Emergency line: 07412 224515
- Office line: 020 3345 2550
2. Our Legal Basis for Using Cookies
We comply with the UK Privacy and Electronic Communications Regulations 2003 (PECR), as amended, and the UK General Data Protection Regulation (UK GDPR) / Data Protection Act 2018. This means we ask for your consent before placing any non-essential cookie on your device. Strictly necessary cookies do not require consent under Regulation 6(4) of PECR.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function. Without them, services you have asked for cannot be provided. They do not require your consent under PECR.
3.2 Analytics Cookies (optional, consent required)
We may use analytics cookies to understand how visitors interact with the website — for example, which pages are visited most often and how users navigate. These cookies collect information in aggregate, anonymised form. They are only set after you accept them via the cookie consent banner.
3.3 Third-Party Cookies (Google Maps embed)
Our Contact page includes an embedded Google Maps widget. When that page loads and the map is displayed, Google may set its own cookies on your device. These are subject to Google's Privacy Policy. We do not control those cookies and they are only active if the embedded map is loaded.
4. Cookies in Detail
The table below lists the specific cookies used on this website. "Duration" refers to how long a cookie persists on your device after it is set.
| Cookie | Purpose | Type | Duration |
|---|---|---|---|
evbr-cookie-consent |
Stored in localStorage.
Remembers your cookie preference (accepted all / essential only) so the consent banner is not
shown on every page visit.
| Strictly necessary | Persistent (until cleared) |
_ga, _ga_* | Google Analytics. Used to distinguish unique visitors and to generate anonymous, aggregate statistics about how the site is used (page views, session duration, traffic sources). Only set with your consent. | Analytics (optional) | Up to 2 years |
_gid | Google Analytics. Distinguishes visitors during a single day. Only set with your consent. | Analytics (optional) | 24 hours |
NID, 1P_JAR (and others set by Google) | Set by Google when the embedded Google Maps widget is loaded on our Contact page. Google uses these to personalise ads and remember user preferences. We do not control them. See Google's Privacy Policy for full details. | Third-party | Varies (6 months - 2 years) |
5. How We Ask for Your Consent
When you visit this website for the first time, a cookie consent banner appears at the bottom of the page. It offers you two choices:
- Accept all cookies - allows strictly necessary and optional analytics cookies to be set.
- Essential cookies only - only the strictly necessary
evbr-cookie-consentpreference record is stored; no analytics cookies are set.
Your choice is stored in your browser's localStorage under the key
evbr-cookie-consent so that the banner does not reappear on subsequent
visits. This preference record is not transmitted to any server and does not contain any personal
information.
You may change your preference at any time by clearing your browser's site data (see section 6 below), which will cause the consent banner to be shown again on your next visit.
6. How to Manage or Disable Cookies
You have the right to accept or refuse cookies. In addition to the consent banner on this site, most browsers allow you to control cookies through their settings preferences. Below are links to the cookie management guidance for the most commonly used browsers:
You can also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on .
7. Effect of Disabling Essential Cookies
If you disable or block strictly necessary cookies and site storage (including localStorage),
the cookie consent banner may reappear on every visit because your preference cannot be saved. The core
functionality of this website — reading about our services, viewing our service area, and contacting us
by phone, WhatsApp, or email — does not depend on cookies and will remain fully accessible.
Disabling optional analytics cookies has no effect on your experience of this website.
Blocking third-party cookies from Google will prevent the interactive map from loading on our Contact page. You can still find us at our address: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.
8. Further Information and Your Rights
This Cookie Policy should be read alongside our Privacy Policy, which explains in full how we collect, use, store, and protect your personal data in accordance with the UK GDPR and the Data Protection Act 2018.
If you have questions or concerns about how your data is handled, or if you wish to exercise any of your data rights, please contact us:
- Email: info@easyvehiclebreakdownrecoveries.co.uk
- Emergency line: 07412 224515
- Office line: 020 3345 2550
- Post: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK's independent data protection authority. More information is available at ico.org.uk .
9. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or applicable law. The "Last updated" date at the top of this page shows when it was last revised. We encourage you to review this page periodically. Continued use of the site after any changes constitutes acceptance of the updated policy.
Need recovery now? We answer immediately.
Day or night, 365 days a year — a member of our recovery team can be with you in under 1 hour. Call now for a free quote on the spot.
Average response under 1 hour · often within 30 minutes