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Privacy Policy

How Easy Vehicle Breakdown Recoveries Ltd collects, uses and protects your personal data.

07412 224515 020 3345 2550

Last updated: 01/06/2026.

Easy Vehicle Breakdown Recoveries Ltd respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use and safeguard your information when you contact us or use our vehicle breakdown recovery and towing services. Please read it carefully.

1. Who we are - data controller

The data controller responsible for your personal data is:

If you have any questions about this policy or how we handle your data, please contact us using the details above.

2. Personal data we collect

When you call us, send a WhatsApp or email, submit an enquiry via our website, or request a vehicle recovery or towing service, we may collect the following categories of personal data:

  • Identity data: your name.
  • Contact data: your phone number, email address, and any additional contact details you provide.
  • Vehicle data: vehicle make, model, colour, year and registration number.
  • Location data: your breakdown location (pick-up address) and any destination address you request (e.g. a repair garage, your home, or secure storage).
  • Payment data: where a charge applies, payment card details are processed securely through our payment processor; we do not store full card numbers ourselves.
  • Communications data: any information you share with us during a call, WhatsApp conversation or email, including details about the nature of your breakdown or incident.
  • Technical data: if you visit our website, we may collect your IP address, browser type and version, and pages visited, via analytics cookies (see Section 8).

We collect only the personal data that is necessary to provide our services or respond to your enquiry. We do not collect any special category data (such as health data) unless you voluntarily provide it in the context of a roadside emergency.

3. How we collect your data

We collect personal data through the following channels:

4. Lawful basis for processing (UK GDPR Article 6)

We rely on the following lawful bases under the UK General Data Protection Regulation (UK GDPR) to process your personal data:

  • Contract (Article 6(1)(b)): where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract - for example, to dispatch a recovery vehicle, provide a quote, arrange towing, and complete the service you have requested.
  • Legitimate interests (Article 6(1)(f)): where processing is necessary for our legitimate business interests, including operating and improving our recovery service, maintaining business records, and ensuring the safety of our drivers and customers - provided these interests are not overridden by your rights.
  • Legal obligation (Article 6(1)(c)): where we are required to retain or disclose data to comply with a legal obligation, for example tax and accounting records.
  • Consent (Article 6(1)(a)): for the use of non-essential analytics cookies on our website. You may withdraw your consent at any time via our cookie preference settings.

5. How we use your data

We use your personal data for the following purposes:

  • To dispatch a recovery specialist or towing vehicle to your location.
  • To provide you with a quote for our services.
  • To process payment for the services provided.
  • To communicate with you before, during and after the recovery job.
  • To maintain records of the services we have provided (for legal and accounting purposes).
  • To respond to enquiries submitted by phone, WhatsApp, email or via our website.
  • To improve the quality and efficiency of our service.
  • To comply with any applicable legal or regulatory obligations.

We will not use your personal data for automated decision-making or profiling that has legal or similarly significant effects on you.

6. Sharing your personal data

We do not sell, rent or trade your personal data to third parties. We may share your data only in the following limited circumstances and only to the extent necessary:

  • Payment processors: to process card payments securely on our behalf. Our payment processor is bound by their own data protection obligations.
  • Garages and storage facilities: if you direct us to deliver your vehicle to a specific repairer, storage facility or other destination, we may share relevant details (your name, vehicle registration and destination) as necessary to complete the job.
  • Legal and regulatory authorities: where we are required by law to disclose information to a court, regulator or law-enforcement authority.
  • Professional advisers: such as accountants, lawyers or insurers, where necessary and subject to duties of confidentiality.

We do not transfer your personal data outside the UK or the European Economic Area (EEA) unless we have ensured an appropriate level of protection is in place.

7. Data retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting or regulatory requirements.

  • Service and payment records are typically retained for six years from the date of the transaction, in line with HMRC requirements and the Limitation Act 1980.
  • Enquiry data (where no service was provided) is retained for a reasonable period to allow us to respond and, where relevant, to resolve any disputes - usually no longer than two years.
  • Website analytics data is retained in accordance with our analytics provider's standard retention settings, typically 26 months.

Once personal data is no longer required, we will securely delete or anonymise it.

8. Your rights under UK GDPR

You have the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact us using the details in Section 1.

  • Right of access (Subject Access Request): you may request a copy of the personal data we hold about you.
  • Right to rectification: you may ask us to correct inaccurate or incomplete personal data.
  • Right to erasure ("right to be forgotten"): you may ask us to delete your personal data where there is no legitimate reason for us to continue processing it, subject to any legal retention obligations.
  • Right to restriction of processing: you may ask us to restrict processing of your data in certain circumstances, for example while you contest its accuracy.
  • Right to data portability: where processing is based on your consent or a contract, you may request that we provide your data to you in a structured, commonly-used and machine-readable format.
  • Right to object: you may object to processing based on legitimate interests; we will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
  • Rights relating to consent: where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.

We will respond to all legitimate requests within one calendar month. If your request is complex or you have submitted several requests, we may extend this period by a further two months, in which case we will notify you.

We will not charge a fee for exercising your rights unless your request is manifestly unfounded, repetitive or excessive.

9. Cookies

Our website uses cookies to help it function and to improve your experience. For full details of the cookies we use, how we use them, and how to manage your preferences, please read our Cookie Policy.

10. Third-party links

Our website may contain links to third-party websites or services (for example, mapping services or social media). We are not responsible for the privacy practices of those third parties and encourage you to read their privacy policies before providing any personal data.

11. Security of your data

We have implemented appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration or disclosure. Payment data is processed through secure, PCI-DSS-compliant payment processors and we do not store full payment card numbers on our systems.

While we take reasonable precautions, no method of transmission over the internet or electronic storage is completely secure. If you become aware of any security concern, please contact us immediately.

12. Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes in our practices, technology or legal requirements. Any changes will be posted on this page with an updated "Last updated" date at the top. We encourage you to review this policy periodically.

13. Complaints

If you are unhappy with how we have handled your personal data, we ask that you contact us first so that we can try to resolve your concern.

You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO):

  • Website: ico.org.uk
  • Telephone: 0303 123 1113
  • Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

14. How to contact us

If you have any questions, concerns or requests in relation to this privacy policy or your personal data, please contact us:

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Day or night, 365 days a year — a member of our recovery team can be with you in under 1 hour. Call now for a free quote on the spot.

Call 07412 224515 Office: 020 3345 2550

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